EDUCATION

Columbia University, Graduate School of Business, NY
Ph.D., Marketing, 2018
M.Phil., Marketing, 2016

Tel-Aviv University, Coller School of Business Administration, Israel
M.Sc. in Management of Technology and Information Technologies, 2010
Master’s thesis: Factors Influencing Perceived Benefit and User Satisfaction in Knowledge Management Systems

Technion Institute of Technology, Faculty of Computer Science, Israel
B.Sc. in Information Systems Engineering (Cum laude), 2005

PUBLICATIONS

Karlinsky-Shichor, Yael, and Oded Netzer. "Automating the b2b salesperson pricing decisions: A human-machine hybrid approach." Marketing Science 43.1 (2024): 138-157.

Karlinsky-Shichor, Yael, and Moshe Zviran. "Factors influencing perceived benefits and user satisfaction in knowledge management systems." Information Systems Management 33.1 (2016): 55-73.

INVITED REVISIONS

“The Oracles of Online Reviews”, with Verena Schoenmueller. Available on SSRN

WORKING PAPERS

  • “Wisdom of Some Crowds: Predicting Investors Success in a Social Trading Platform” With Verena Schoenmueller, Shimon Kogan and Barak Libai

RESEARCH IN PROGRESS 

  • “Improving Consumer-Product match Using Individualized Product Reviews”, with Sibel Sozuer Zorlu and

    Verena Schoenmueller

  • “The Perspective of AI Advice” with Yaacov Trope

  • “Characterizing Predictive Reviewers for Unbiased Review Distribution”, with Sanjana Rosario, Verena Schoenmueller and Oded Netzer

HONORS AND AWARDS

  • 2022-23 Mark L. and Karen D. Vachon Faculty Fellowship

  • 2020 Awardee of TIER-1 Northeastern University seed grant, $50,000

  • Winner, 2017 Vithala R. and Saroj V. Rao ISMS Doctoral Dissertation Award

  • Finalist, the 2018 ISMS/MSI/EMAC Gary Lilien Marketing Science Practice Prize

  • Winner, 2017 Vithala R. and Saroj V. Rao ISMS Doctoral Dissertation Award ($5,000)

  • 2017 INFORMS Doctoral Consortium Fellow, University of South California, Los Angeles, California

  • 2017 University of Houston Doctoral Symposium, Department Representative

  • Winner, 2016 Institute for the Study of Business Markets Doctoral Support Award Competition ($5,000)

  • 2015-2016 Paul and Sandra Montrone Doctoral Fellow ($16,000)

  • 2015 Deming Center Doctoral Fellow ($10,000)

  • Graduate Student Fellowship, Columbia Business School, 2012-2017

CONFERENCE PRESENTATION

  • “Wisdom of Some Crowds: Predicting Investors Success in a Social Trading Platform”

    • Marketing Science, University if Miami, June 2023

  • “The Oracles of Online Reviews”

    • Marketing Science, University of Rochester (virtual), June 2021

    • Theory and Practice in Marketing, Wharton, U Penn (virtual), June 2021

  • “Automating the B2B Salesperson Pricing Decisions: Can Machines Replace Humans and When?” Marketing Science Conference, Temple University, Philadelphia, PA, June 2018

    • Special session for ISMS Doctoral dissertation winners

    • 2018 ISMS/MSI/EMAC Gary Lilien Marketing Science Practice Prize Judging

  • “Automating the B2B Salesperson Pricing Decisions: Can Machines Replace Humans and When?” Marketing Science Conference, University of Southern California, Los Angeles, California, June 2017

  • “Salesperson vs. Model of the Salesperson: A B2B Pricing Application,” Marketing in Israel Conference, Bar-Ilan University, Israel, December 2016

  • “Factors Influencing Perceived Benefit and User Satisfaction in Knowledge Management Systems,” ILAIS, University of Haifa, Israel, July 2012

INVITED TALKS 

  • University of Delaware, Marketing Seminar Series (virtual), July 2021

  • ISBM Webinar Series, Penn State University (virtual) November 2020

  • New York University, New York, Trope Lab, October 2017

  • John Hopkins University, Carey Business School, December 2017

  • IDC Herzelia, Arison School of Business, November 2017

  • Tel Aviv University, Coller School of Management, November 2017

  • New York University, Stern School of Business, Trope Lab, October 2017

  • University of Michigan, Ross School of Business, October 2017

  • Penn State University, Smeal College of Business, September 2017

  • Georgia Tech, Scheller College of Business, September 2017

SERVICE

  • Reviewer, European Marketing Academy Conference, 2024

  • Reviewer, Israel Science Foundation (ISF), 2022

  • Reviewer, Marketing Science, 2021

  • Reviewer, The Mediterranean Conference on Information Systems (MCIS), 2011.

TEACHING EXPERIENCE

D’Amore-McKim School of Business, Northeastern University

  • Undergraduate Marketing Research (Spring 2020, Spring 2021, Fall 2021, Fall 2022, Fall 2023, Fall 2024)

  • Graduate Marketing Research (Summer 2023)

  • Graduate Brand Management (Fall 2023)

Columbia Business School, Columbia University

  • Mathematical Models in Marketing (Teaching Assistant, PhD class, Spring 2014)

  • Retailing: The Design & Marketing of Luxury Products (Teaching Assistant, MBA class, Fall 2014)

  • Game Theory & Business (Teaching Assistant, MBA class, Summer 2013)

Coller School of Business Administration, Tel Aviv University

  • Managing Information in Organizations (MBA Core class, Fall 2011)

  • Managing Information in Organizations (Teaching Assistant, Fall 2010, Spring 2011)

  • Knowledge Management (Teaching Assistant, Fall 2008)

  • Managing the Information Resource (Teaching Assistant, Fall 2008)

WORK EXPERIENCE

  • Project Manager Officer (2008 – 2010), SAP Labs Israel

  • Software engineer (2005 –2008), SAP Labs Israel

  • Software Developer Intern (2004 – 2005), Elbit Systems Ltd.