I am an Assistant Professor of Marketing at D’Amore-McKim School of Business at Northeastern University. I hold a PhD in Marketing from Columbia Business School, an M.Sc. in Information Management from Tel Aviv University, and a B.Sc. in Information Systems from the Technion Institute of Technology, Israel. Before joining Northeastern University I was a Visiting Postdoctoral Research Fellow in Marketing at NYU’s Stern School of Business.
